Staging for the Win


Selling your home is not easy. It takes time, energy, objectivity, expertise and a team of experts to help you! Luckily there are people who specialize in each step of the process like Real Estate Agents, Title Companies, Inspectors, Appraisers and Home Stagers. What is a Home Stager? A Home Stager is someone who is an expert at decorating and preparing a home to sell.


What is Home Staging?

Home Staging is using creativity and extraordinary expertise to professionally prepare a home to sell so it becomes infinitely more attractive to potential buyers, sells quickly and for more money. In turn, home staging becomes an investment for the seller, and can result in higher sale price and profit.

In order to understand how to sell a product, you have to understand your buyer and what motivates them to go from making the decision to visit your home, to the emotional decision of placing an offer. Staging gives you the ability to rise above the competition and make a great impression for in-person showings and professional photos online.


Here are some simple tips to keep in mind when you are staging and selling a home:

The home seller has the marketing advantage…. 

A Perfectly Targeted Audience – Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling and your house should already meet their general criteria. 

A Captive Audience – The buyer is in your house and will probably spend up to an hour studying it. 

An Opportunity to Make Multiple Impressions – Each room gives us the perfect opportunity to make great first impressions. Each detail is designed to move the buyer from "just looking" to evaluating whether it could be their home. 


Homes are purchased based on emotions…We want buyers to think “This is it. This is the one!” We use our eight-step, "FEEL HOME" plan, which involves decluttering and depersonalizing each room. We then create “emotional connection points” which actively engage a buyer’s mind to imagine their family and friends in the home.


Like most first impressions, buyers will be looking to reinforce their opinion throughout the rest of the home. We’ll make those first impressions positive in every room!


When a house feels like home, buyers will reprioritize their list. We’ll accentuate the positive and downplay the negative in each room. We’ll create warmth, scale, harmony and cohesion by using expert decorating tricks of the trade. Don't leave money on the table, take it to the bank!



Kate Martinelli, owner Interior Decorating NE





In order to understand how to sell a product, you have to understand your buyer and what makes them go from making a logical decision to visit your home, to the emotional decision of placing an offer.  Luckily you are have the ability to rise above your competition and make a great impression with every room in the home (and photo online).

Here are some simple tips to keep in mind when you are staging and selling a home:


The home seller has the marketing advantage…. 

A Perfectly Targeted Audience – Most buyers who come to your house are good prospects. They are actively shopping for the product you are selling and your house should already meet their general criteria. 

A Captive Audience – The buyer is in your house and will probably spend up to an hour studying it. 

An Opportunity to Make Multiple Impressions – Each room gives us the perfect opportunity to make dozens of first impressions. With each detail, we will move the buyer from looking at your house to evaluating whether it could be their home. 

Homes are purchased based on emotions… 

We want buyers to think “This is it. This is the one!” We will use our eight-step, FEEL HOME process to depersonalize the space and create “emotional connection points” which actively engage a buyer’s mind to imagine how life could be in your house for their family.

Like most first impressions, buyers will be looking to reinforce their opinion throughout the rest of the home. We’ll make those first impressions positive in every room!

When a house feels like home, buyers will reprioritize their list. We’ll accentuate the positive and downplay the negative in each room. We’ll create warmth, scale, harmony and cohesion by using expert decorating tricks of the trade. Don't leave money on the table, take it to the bank!

Download my free Staging Guide!

Hot Tips, Room Checklists, Staging Statistics and More...


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Staging for the Win

Staging for the Win
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